The official
color of New York City is black. People here wear black in winter, black in
spring, summer, and fall. See these pictures? This represents 90% of everyone
walking the streets. Oh yes, there are the non-conformists, the “rebels” that just have to wear “brown” or even “gray”. And
there are the people that didn’t get the memo, probably new to the city and
they will wear a red winter coat or a blue but this is a mono chromatic city.
The
question is why? My theory is this: since the goal is to NOT stand out when
walking around the best way to do that is to NOT stand out. Not standing out
means that people ignore you, which is the goal. At the most they will barely acknowledge you since
they have to share the sidewalk with you but that’s all they want to do and
that’s all you want them to do.
It’s like those scenes in Science Fiction movies
where some alien force has taken over human bodies but don’t want to be found
out having done that, so in public they all walk around ignoring each other, disembodied
bodies in motion. It took me some time to get used to this. I had to get rid of
some of my clothes, and replace them with black or dark blue. Took a while but
I finally was able to officially become a fully disembodied, featureless, drab, Manhattan street walker just like 6 million others. How cool is that!?!
Take #2
If I
hear one more Black Friday commercial state the lie: “Oh what a savings”! One
commercial playing here shows two neighbors (men) comparing Black Friday deals
and one guy ( meant to be the loser) gets packages out of his trunk and his
neighbor says to him, “Oh, Black Friday, how did you do”? And the guy says, “Great,
I got up early and saved hundreds of dollars”. “How did you do”? The guy (meant
to be seen as the winner) was waiting for that question so he could fling his
smug, know it all, smart-ass comment back at him by saying, “I slept in and
ended up saving thousands”. How did he do that? He did it by buying a Buick
Lacrosse, now a shiny new black car in his driveway.
The
whole point is, “winners” like this guy (I’d like to punch him right in the
face) save thousands because they are smart, with it, hipsters and the other
99% of the guys are “okay” but not as smart, not as with it, and not as “hip”. They
take their hundreds and feel stupid. The message to that 99% of men is if you want to
be cool, and gloat over our neighbors is run down and buy a 38K automobile for
36.5K. I hate all these Darwinian themed ads where it’s guy vs. guy or woman vs.
woman, playing up insecurities and fears.
BUT
what I hate even more is the fact that this commercial (there are oodles more just like them) promotes the big lie. The big lie is this: “you are
saving money”. You are not saving money, you are SPENDING money. Saving money
is when your bank account goes up not down.
Let me test my theory: I want you to write me a check for 50.00 and send it to me. I
will send you a CD of the pictures I took at the Parade. I’ll send them to you
for 50.00 and trust me you are saving money. Because it's Black Friday I am giving you a great deal. You are saving lots of money so start writing me that check.
Look, buying something involves
spending money not saving money. I mean if I want to buy something, I just
spend the money and get it. That’s my decision and I’m okay with that. I just want these calculated, smarmy companies to stop trying to sweet talk me into thinking that me spending my money is me
saving my money. These commercials tick me off.
BUT then, I tell myself, "let it go Will, just let it go" at least you get to wear black every day of your life.